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Our Values

As an organization, JRL Financial Group is guided by a set of values that are expressed through the following beliefs and approaches to our work:


We Act With Integrity and Show Respect

  • Demonstrate a commitment to integrity and ethics
  • Show respect for and value all individuals for their backgrounds, experiences, and priorities
  • Listen to others for understanding


We Are Passionate About Our Business

  • Show pride in our work and service for others
  • Delight our consumers and serve our customers through the high quality of our products and services
  • Promote a positive, energizing, optimistic, and fun environment
  • Value, promote and fiercely protect our reputation 


We Strive for Simplicity 

  • Seek to continually simplify and improve processes, procedures and activities 
  • Deal with people and issues directly and openly
  • Prize results over form


We Love Success

  • Work as a team to accomplish results
  • Have a positive attitude and drive to get the job done
  • Make people feel valued and appreciated



Advisory Services Offered Through Spark Asset Management Group, Inc. a NC registered RIA.  There is no relationship between Spark Asset Management Group, Inc. and JRL Financial Group, Inc.  Spark Asset Management Group does not offer tax or legal advice.